Coaching, & Mentoring


Floral Coach / Mentor

One on One learning from an experienced floral designer & shop owner

**New program**

I began my floral career 25 years ago. I was lucky enough to work under a man with 30+ years in the floral industry who was willing to share his knowledge. This wonderful man took me under his wing & began training me. He insisted that I learned how to do things ‘right’ not just ‘pretty.’ Now, I am in a place where I can share my knowledge and experience with other florists.

The knowledge is old but the program is new.

A coach holds space for you to learn and grow while a mentor guides, advises and trains the student. And the best education happens when you combine the two. When we work together, you get:

  • A safe, non-judgemental place to explore options and ask questions

  • Private feedback on questions, concerns, ideas and designs

  • Tips, trick & pointers I’ve learned during the past 25 years

  • Information about systems that can help improve effeciency, reduce worktime, and make running a business more enjoyable

  • Email support

  • Video & phone training and/or support sessions



How do you know if this program is a good fit for me?

  • It’s a good fit if…

    • You’re new to floral design and want start to your own business. We’ll work to strengthen your design skills and teach you some tips and tricks to make your designs mechanically sound as well as beautiful. At the same time, we’ll work on learning which systems are necessary to keep you sane as a small business owner.

  • You’ve been a florist for a while, you’re confident in your design skills and you’re ready to own your own shop. We’ll focus on the systems you need as a small business owner and work together on learning to boss.

  • You’re a florist and a business owner but you feel that you’re creative side is being smothered by the business side and you need to get a handle on that so you can get back to what you love. Together, we’ll delve into what works best for you, guide you as you get everything in place, hold you accountable when needed, and hold space for you to grow (as uncomfortable as that sometimes is.)

  • It’s not a good fit if…

    • You have no desire to do the work. My goal is to help you learn how to be a better florist and/or business owner. It’s not to do the work for you.

Do I need to be in your area to train with you?

  • Nope. I’m a strong believer in making technology work for me. We’ll work through Zoom Video Conferencing & email for the most part. (If you are in the Northwest Arkansas area, we can talk about in-person training as well.)

How long does the progam last?

  • Each client has different needs, so each program is uniquely tailored to YOU. You can schedule single sessions as needed, or set up 1 month, 3 month & 6 month commitments.

What’s my investment?

  • Individual 1 hour session: $195

  • I month commitment $540

    • 3 1-on-1 video or phone sessions, email support, support material as needed

  • 3 month commitment $1485

    • 9 1-on-1 video or phone sessions, email support, support material as needed

  • 6 month commitment $2700

    • 18 1-on-1 video or phone sessions, email support, support material as needed

  • Time bank (block of hours to be used as needed) $175/hr

    • Minimum of 5 hrs

I want to learn more!

  • Our initial conversation is free. We’ll start with a conversation to decide if this is the right path for you AND if you and I are a good match. Together, we’ll design a course that works to strengthen you. Let’s talk!

Althea graciously reached out to offer her mentorship when I mentioned I would be ever so grateful to have a seasoned florist help me through a couple of weddings. I am SO thankful for her kindness and mentorship. She helped keep me on track with my ordering (so I actually made money!), she reviewed my recipes and made suggestions, and even shared tips about mechanics, etc. What was so wonderful was that we did this through ZOOM, so it was like being in person, but I could do it from my studio. She was WONDERFUL to work with, and so worth the investment! Thank you, Althea, for so freely sharing your time and experience with this newbie! I am ever so grateful. If any of you newbies out there have any questions, please feel free to reach out. And contact Althea! You’ll be glad you did!
— Tammie, 2019 client