Althea2018

Althea Wiles, Owner/Head Designer

AMF, PCF

I can't remember a time when flowers weren't a part of my life.  Starting with my name--'Rose of Sharon' is the common name for the Althea, a flowering shrub. (My favorite Rose of Sharon variety is the pure white 'Diana' but our logo is based on the 'Aphrodite' lavender Rose of Sharon.) 

Growing up, my parents owned a wholesale nursery and they grew quite a few of the plants themselves.   During the summers, I would raid the day lily beds.  Of course, day lilies really do only last one day, so I had to make a new arrangement every day.  One of the things I love about fresh flowers, is that they are both constantly changing as the blooms mature and they are perishable, making room for a new beautiful thing. 

In my college years, 1994 to be exact, I  volunteered at a local shop in during Spring Break.  After Spring Break was over, I was offered a part time job. (I guess 40 free hours of work really does show dedication!)   After receiving a Bachelor of Arts from Hendrix College, I then earned my Arkansas Master Florist Certification in 1996, and then returned home to Fayetteville. After four years of work in traditional floral shops, I realized that I really enjoyed event work. The local shops were all general florists, with gifts, houseplants, daily delivery and the like. I decided to start my own business where I could focus on weddings and other events. In April of 1998, the Rose of Sharon, Event Florist opened. I designed four weddings that year. Now, we average between 75 and 100 weddings and events each year.

I believe that floral design should enhance the beauty of nature, not change it or force it into submission.  That's why every design is an original. 


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Anna, Virtual Assistant

Anna is my right hand woman and all-around sanity saver.  She handles anything that it's possible to handle that's not physically in the shop.  Anna used to live here and was my shop assistant/designer-in-training and I just couldn't let her go when she moved!


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Kathyrn, Shop Assistant

Kathryn is our all around junior in-house assistant. She helps keep the shop looking great, our coolers fresh and clean, and with any general chores that pop up along the way.   


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Kaity, Shop Assistant / Designer-in-training

Kaity is the newest addition to the team.  She is our assistant florist-in-training & our all around in-house assistant.  Kaity is a professional photographer by trade (check out her beautiful work HERE).  Many of our newest in-shop images were taken by Kaity.   


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Sam, Shop Puppy

Sam loves children, pickled ginger and assisting with consultations.  He also enjoys belly rubs and isn't shy about asking for one!