2014 Color of the year: RADIANT ORCHID

Radiant Orchid
Yesterday, Pantone announced the 2014 color of the year: Radiant Orchid.  Here's a bit of the press release.

“While the 2013 color of the year, PANTONE 17-5641 Emerald, served as a symbol of growth, renewal and prosperity, Radiant Orchid reaches across the color wheel to intrigue the eye and spark the imagination,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “An invitation to innovation, Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today’s society.”
“An enchanting harmony of fuchsia, purple and pink undertones, Radiant Orchid inspires confidence and emanates great joy, love and health. It is a captivating purple, one that draws you in with its beguiling charm.”
Personally, I'm very happy with this color.  It's one I've been using for the Rose of Sharon brand for a while now and some of my favorite bouquets that we designed include this color.
Top left: image via Pantone
Bottom left: Rose of Sharon logo
Top right: Rose of Sharon bouquet: Calla lilies, roses, lisianthus, carnations.
Middle right: Rose of Sharon bouquet: Calla lilies, tulips, anemonies.
Bottom right: Rose of Sharon bouquet: Lilac, roses & orchids.

How do you think the 2014 color compares to the colors from past years?